As the 2024 eclipse cast its shadow over the nation, throngs of eager travelers embarked on epic journeys to catch a glimpse of this celestial phenomenon. Among them were numerous electric vehicle (EV) owners, ready to witness the spectacle. However, as the eclipse passed and travelers made their way back home, a bottleneck emerged in Van Buren, Arkansas.

Around 40 electric vehicles found themselves in a queue, patiently waiting to recharge at Casey’s General Store on Pointer Trail. With only six charging ports available, frustration mounted as travelers faced significant wait times. Crystal Evans, who traveled from Utah, endured nearly two hours to charge her car, reflecting the pressing need for more accessible charging infrastructure.

While the wait was irksome, it sparked unexpected connections among travelers, transforming a logistical hiccup into a communal experience. Christopher Armand, who journeyed from Tulsa, highlighted the convenience of EV technology, orchestrating charging stops based on travel needs to reduce range anxiety.

Despite the inconvenience, EV owners acknowledged the perks of their vehicles, from automated trip planning to reduced driver fatigue. However, the eclipse aftermath unveiled a lucrative opportunity for businesses: EV charging as a revenue stream.

Retailers stand at the forefront of this emerging market, poised to capitalize on the growing demand for EV infrastructure. By integrating charging stations into their establishments, retailers can unlock a multitude of financial benefits.

Firstly, EV charging stations present a novel revenue stream. By charging a fee for utilizing the facilities, retailers can offset installation and maintenance costs while boosting profitability. Additionally, these stations serve as magnets for foot traffic. With EV owners actively seeking out charging points, retailers can attract a new wave of customers, enhancing visibility and sales potential.

Furthermore, EV charging stations offer a unique chance to prolong customer visits. Studies demonstrate that EV drivers tend to spend more time shopping while their vehicles recharge, translating into increased revenue for retailers. By providing convenient charging solutions, businesses can foster a conducive environment for extended customer engagement.

As the EV landscape continues to evolve, businesses must seize the opportunity to embrace this burgeoning market. By strategically deploying charging infrastructure, retailers can transform transient visitors into loyal patrons while capitalizing on a sustainable revenue stream.

Click here to read the full article, originally published April 9, 2024, by Longmont Leader.