Around the world, more drivers are choosing to switch to electric vehicles, and it’s creating financial opportunities for businesses. Meeting the charging needs of these customers is one way companies can show their commitment to the environment, and it starts by installing EV chargers.
Shopping malls, restaurants, office complexes, and municipal buildings can all offer EV charging for drivers as they take care of their daily business. One industry that can gain a lot by offering EV charging is retail establishments. EV charging for retail can increase traffic, which also boosts sales.
Want to learn more about EV charging for your retail locations? Here’s what you need to know and why retail EV charging is becoming more common.
Where Do EV Drivers Charge?
EV drivers aren’t charging their vehicles in secret. They do charge their vehicles at home, but drivers also plug their vehicles in at public places.
Keeping an electric vehicle charged is similar to dealing with your cell phone. An overnight charge often keeps you going during the day, but it can cut it close. Most people top off their cell phones away from home, and it’s the same with EV drivers.
The AC charging station at the grocery store or a restaurant isn’t going to fill your battery. It does, however, give you more power to get to your next stop. It also applies to retail stores. With retail EV charging, your customers can charge while they shop.
Dwell Time
The amount of time a customer expects to spend at a location is their dwell time. Restaurants have the most variable dwell times since it depends on the type of establishment and time of day. For example, dinner at a fancy restaurant has a longer dwell time than at a fast-food joint.
It’s the same for retailers. Dwell times are shorter at bouquets than malls, but shops of all sizes can benefit from EV chargers. Offering EV charging at retail locations can increase dwell times. Your customers know their vehicle is charging, encouraging them to stay longer. An estimated 90% of shoppers make purchases while waiting for their EVs to charge.
We get a lot of questions surrounding the cost of installing EV chargers in business parking lots. There are many different factors that go into the over all cost. In one of our latest blogs, Cost of Installing EV Chargers in My Parking Lot, we take a deep dive into all of the factors that contribute to the over all cost of installing EV chargers.
Incentive Charging
EV chargers for retail can help businesses attract and retain customers, especially with added incentives.
Coupons for a free charging session for first-time customers can encourage repeat visits. Discounted rates for preferred customers can also increase loyalty. Some retailers offer charging coupon codes on their websites that are valid for a specific day and time. It’s a great way to get new customers into your shop.
EV Chargers for Retail Attract Consumers and Encourage Loyalty
EV chargers for retail is a great way to attract new customers and encourage loyalty. With EV chargers from Apogee Charging Solutions, along with our comprehensive operating system, you can create an environment that shows you care about your consumers.
To speak with an Apogee Charging Solutions expert about EV charging stations for your retail location, call 484-816-2076, email [email protected], or you can schedule a call that fits your needs by clicking the button below.
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