Offering EV charging as an amenity is a new way retailers can attract consumers and boost brand loyalty. Consumers spend more time in the business, while their EV is charging, and it can lead to an increase in sales. Retailers can also use the charging stations to offer free parking and WiFi, or even give free charging sessions when consumers make an in-store purchase.
Retailers have options on how they implement EV charging. The chargers can be located almost anywhere in the parking lot. Depending on the layout of business, the chargers can even be installed on the side of the building.
Why do EV charging stations for retail make sense? Here are a few of the benefits.
- Provide a highly in-demand service.
- Increase the visibility of business in the community
- Improve brand image by being seen as an environmentally-friendly business
- Offer EV charging as an amenity to keep customers at your store(s) longer. Many EV drivers will stay at a location longer while they wait for their car batteries to fill up.
Before you install EV chargers at your retail location, it’s a good idea to familiarize yourself with the various types of stations.
There are significant business opportunities for the retail market considering EV chargers. I our latest blog, 2023 Electric Car Charging Stations Business Opportunities, we take a look at a few lucrative opportunities.
Different Types of EV Charging Stations for Retail
Retailers can offer a variety of charging options to attract consumers. Along with Level 2 and level 3 charging stations, retailers also need to network the units. It allows the chargers to be accessible via an app.
Level 2 chargers are the most common at businesses. The dwell time ranges between four and eight hours, depending on the battery. It equals around 18 to 27 miles per hour of range. Consumers can plug their EVs in and spend time at your business while their vehicle is charging.
DC fast chargers (DCFCs) are significantly more expensive than Level 2 chargers. Also known as Level 3 chargers, these units can charge an EV battery up to 80% in 20 to 40 minutes. It gives you around 100 miles of range after 15 minutes of charging.
Both types of chargers are good options for retailers. The benefits can outweigh the initial purchasing and installation costs, and over time the units can pay for themselves. A study from the Department of Energy found that a single charging station will pay for itself in less than seven years.
No matter which type of EV charger you select for you business, you need an advanced operating system that offers, flexible payment options, intelligent energy management, automatic infrastructure diagnostics, peak-hour price adjustments, and a variety of other operating system options. View our operating system here.
ROI on EV Charging Stations
While retailers have options, is important to choose the type of EV charging station that provides you with the best return on investment. The cost of installation of a station is not the only consideration. There is also the electric load factor attributed to each location and whether or not the area is conducive for customers to access.
Here’s a look at some approximate ROI numbers.
EV Charging is Changing How We Shop
Electric vehicles are the future and retailers can meet the growing demand by offering EV charging at their locations. Along with building trust with consumers by showing your commitment to a more sustainable future, the chargers also offer an additional revenue stream.
Apogee Charging Solutions offers EV charging solutions that fit your budget and consumer needs. Contact us today to learn more about Level 2 and 3 charging stations, and how they can benefit your retail business.